HOW TO ACCESS THE NEXT GENERATION OF DONORS, SUPPORTERS AND VOLUNTEERS VIA YOUR WEB PRESENCE
Recent relief efforts after the Gulf Coast Hurricanes confirm that the American public prefer to support and contribute to their causes online. 13 million Americans made donations online and 7 million set up their own funds using the internet. Nonprofits can no longer ignore their web presence as an essential communications outlet to sustain donor and volunteer acquisition. This article outlines the two key steps to ensure your site is an asset to your organization.
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NONPROFIT EXECUTIVE PROFILE
Michelle Davis, Executive Director of the Council on Philanthropy
 As a result of experience from both for-profit and nonprofit organizations, Michelle Davis brings to the Council on Philanthropy unique perspectives on managing a nonprofit as a business model. In a candid interview, Davis shares personal perspectives and insight on how business principles can be applied to nonprofits.
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